On 14th of December 2020, the Food Bridge had a webinar for agrofood entrepreneurs in Nigeria. This webinar is an introduction to an agrofood entrepreneurship training for Africans planned for 2021. The aim is to equip the participants with the resources and knowledge they need to access premium markets.
In her opening remark, the founder of the Food Bridge informed the participants that the Food Bridge vzw is interested in supporting the work they do because it is not just relevant to the food security of the countries but also to the African Diasporas across the globe. However, she pointed out that producers need to have the right standards especially regarding food security and ethics to retain their niche in the African Diaspora food market.
This training will have 7 modules. The trainer Ms Veronica Rubio, a senior adviser at Vectra International Belgium while presenting the first module - Leading your way, focused on motivating the participants to think as leaders in the sector, to build a brand that is recognizable and worthy of accessing premium markets. The training as planned will go from the micro perspective covering opportunity assessment, value proposition, story development to price and access management.
Using the organic food market as an example of potential premium markets, she noted that no African country is in the list of top 10 exporters of organic products to Europe. This lack access to the market can either be seen as a challenge or an opportunity. Furthermore using examples from countries such as China, India and Ecuador, she elucidates some of the factors that may have helped these countries become strong in this sector. Of importance is the need to have a recognizable brand supported by functioning infrastructure, good narratives and cultural stories linked to the organic system of farming.
You can watch the video of this introductory session on our Youtube or Facebook pages.
The Helping Hand Project