On 14th of December 2020, the Food Bridge had a webinar for agrofood entrepreneurs in Nigeria. This webinar is an introduction to an agrofood entrepreneurship training for Africans planned for 2021. The aim is to equip the participants with the resources and knowledge they need to access premium markets.
In her opening remark, the founder of the Food Bridge informed the participants that the Food Bridge vzw is interested in supporting the work they do because it is not just relevant to the food security of the countries but also to the African Diasporas across the globe. However, she pointed out that producers need to have the right standards especially regarding food security and ethics to retain their niche in the African Diaspora food market.
This training will have 7 modules. The trainer Ms Veronica Rubio, a senior adviser at Vectra International Belgium while presenting the first module - Leading your way, focused on motivating the participants to think as leaders in the sector, to build a brand that is recognizable and worthy of accessing premium markets. The training as planned will go from the micro perspective covering opportunity assessment, value proposition, story development to price and access management.
Using the organic food market as an example of potential premium markets, she noted that no African country is in the list of top 10 exporters of organic products to Europe. This lack access to the market can either be seen as a challenge or an opportunity. Furthermore using examples from countries such as China, India and Ecuador, she elucidates some of the factors that may have helped these countries become strong in this sector. Of importance is the need to have a recognizable brand supported by functioning infrastructure, good narratives and cultural stories linked to the organic system of farming.
You can watch the video of this introductory session on our Youtube or Facebook pages.
Compendium
Upcoming Events
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8th African Diaspora Agrofood Forum
08-11-2024 9:00 am
Food Bridge Events
The Helping Hand Project
In collaboration with Kwabre Ne Sekyere Belgium,Mfantesman vzw,Voice of Women International, Kente FM and other African organizations, we are organizing "The Helping Hand project",is an action started in 2016, aimed at feeding the homeless in the Brussels area. We are in need of volunteers to help with the cooking, packing and distribution of food to the homeless and needy. We are also still looking for sponsors for this project. We do not accept funds but prefer sponsorship in the form of donations of desired food items, food packaging materials. if you are interested in giving a helping hand, contact us on This email address is being protected from spambots. You need JavaScript enabled to view it.