Through the Link-up platform we bring together individuals, projects and organizations, working in the agro food sector.  We create opportunities and facilitate connections that promote  socially impactful development in Africa. Our aim is to insure entrepreneurs, researchers, scientists, institutions, organizations and SMEs have access to useful contacts that will help them achieve their set goals. You will find below some potential link-up opportunities with projects or individuals that may benefit from your collaborations, partnerships, funding and other resources. All the people included here, have verifiable projects and expertise.

Ms. Pamela Anyoti Peronaci is a small business coach, who helps young entrepreneurs establish and run successful agribusinesses – with a focus on doing business in and with Africa. She graduated in Political Science and International Law and later earned her MSc in Agricultural Economics from the University of London, Wye College (now Imperial College).

She is a Founding Partner of Sunshine Agro Products . Pamela is also the owner and CEO of Asante Mama  brand, which won the 2017 Eco Excellence Awards in the USA as ‘Most Socially Responsible’ Brand and more recently in 2019, the African Diaspora Network awarded her with ‘Impact and Innovation’ award as a builder of Africa’s Future. Her range of products under this brand name are distributed internationally.

Ms Anyoti Peronaci  was the first Fellow of African Diaspora Network to Skoll Foundation Forum. She is a Social Entrepreneur with over 20 years of experience in both Agricultural Policy and International Trade. After several years working for the  FAO Development Cooperation Department in Rome, she established her own Social Enterprise in Uganda where she currently engages a network of over 11,000 poor farm families in ‘agriculture as a business’.

Today Pamela offers a wide range of programs and services – from individual coaching and mentoring, to seminars and keynote speeches. To contact Pamela, please visit her website or email This email address is being protected from spambots. You need JavaScript enabled to view it.